Foundation

• Type // 3D Digital Billboard
• Role // Design, 3D, Particles, Animation, & Compositing
• Year // 2023

I designed and animated a 3D optical illusion billboard for Apple TV for Season 2 of their show Foundation. This was the first such billboard Apple TV had ever done.

This billboard played in Times Square in New York City, built to the actual size and perspective of the real-life space to give the illusion that the Empire's Emblem from the show was actually there above the passers-by below. I also made 2D versions of the billboard that played in public spaces in other parts of New York City, as well as in Los Angeles and San Diego.

Credits

• Agency // The Refinery
• Creative Director // Stewart Hopewell
• Head of Motion Graphics // Rich Boull't
• Design, 3D, Particles, Animation, & Compositing // Tom Bloczynski