Foundation

• Type // 3D Digital Billboard
• Role // Design, 3D, Particles, Animation, & Compositing
• Year // 2023

I designed and animated a 3D optical illusion billboard for Apple TV+ for Season 2 of their show Foundation. This was the first such billboard Apple TV+ had ever done.

This billboard played in Times Square in New York City, built to the actual size and perspective of the real-life space to give the illusion that the Empire's Emblem from the show was actually there above the passers-by below. I also made 2D versions of the billboard that played in public spaces in other parts of New York City, as well as in Los Angeles and San Diego.

Credits

• Agency // The Refinery
• Creative Director // Stewart Hopewell
• Head of Motion Graphics // Rich Boull't
• Design, 3D, Particles, Animation, & Compositing // Tom Bloczynski